This profile of McDonald’s as a distracted company trying to get out of a sales slump is fascinating. There’s an internal debate raging between the company’s new CEO Steve Easterbrook and franchisees about whether to continue trying new things to restore growth or to focus on their “core burger competencies”: fast & food.
The waiting time in the McDonald’s drive-through lane has increased 24% in the last ten years (from 152 to 189.5 seconds) — during a time when the public is expecting everything faster. Do you measure your success in terms of seconds?
In addition to reducing cycle time, many of the other challenges facing McDonald’s are similar to what rotomolders address day in and day out: communicating the quality of their product, sourcing raw materials from suppliers, and customizing their product for the customer.
Do McDonald’s challenges relate to your business?
Adam Webb is the Executive Director of the Association of Rotational Molders.
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